Google requires privacy labels for all Android apps by 2022

Although Floc (cohort joint learning), which is committed to “killing third-party cookies”, has encountered widespread resistance in the industry, Google has not stopped the pace of “privacy protection”. Google recently announced that it will require app developers to disclose the data they collect and related security measures on their Google Play app store product pages.

Google unveiled detailed plans on Thursday to create a “safe zone” in Google Play that it says “will help people understand what data apps collect or share (if that data is safe), and what impacts privacy and security.” other details.”

The exact policy will be announced in the third quarter of 2021. For now, Google says, among other things, we’ll ask developers to share:

What type of data is collected and stored: possible examples include approximate or precise location, contacts, personal information (e.g. name, email address), photos, videos, audio files and stored files;

How the data is used: Examples of potential capabilities include app functionality and personalization.

In the Play Store, developers of apps will also be required to disclose whether apps:

have security practices, such as data encryption;

Follow Google’s Family Policy;

This data is required to function, or the user can choose whether to share it;

App security has been verified by an independent third party;

Let users decide to delete data if they decide to uninstall the app.

Developers will be responsible for writing their own disclosures.

Google Play will introduce a policy requiring developers to provide accurate information, with Google’s evangelist saying: “If we find that a developer has misrepresented the data they provide and violates the policy, we will ask the developer to fix it. No Compliant apps will be enforced by policy.”

However, Google has not said how it will enforce the policy, how it will assess the accuracy of disclosures, whether it will assess the millions of apps it hosts, whether it will review the frequency of app disclosures or the timeframe needed to make corrections.

“Developers agree that users should have knowledge and control over personal data,” Google’s announcement said. “Developers also want to provide additional context to explain data usage and how security practices affect the app experience.”

Google’s timeline calls for developers to start adding the required information in Q4 2021 and then start showing it to users in Q1 2022. In Q2 2022 (exact date to be determined), all apps must record their information. Even Google’s own apps have to comply.

Google’s request is nothing new for developers who develop apps for both iOS and Android, as Apple started requiring developers to add a similar privacy protection label back in December 2020.

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